A Perplexing Cluelessness?

One has to wonder just who is in charge over at the Obama campaign, particularly as to the selection of slogans.  Given the media’s and the public’s inclination towards reducing phraseology to acronyms and that “Win The Future” is hardly the first phrase that comes to mind when one sees WTF, forgive me if I might question the intellectual depth that allowed this little gem to get off the drawing board never mind put into play.
Once WTF started to show up on campaign sites and on backdrops for Obama’s speeches it took about two seconds for the Republican opposition to jump all over it referencing of course the more familiar meaning of WTF.  Well it was out there and the campaign had to live with it, at least for a while.

So now here we are a month or so on and the best they can come up with for a replacement is “Forward”? Once again one might question the intellectual capacity that brought this one to the fore.  That the term as a political slogan has a long history of usage by European socialist and communist parties is beyond dispute. I’m not one to often site Wikipedia as a source but even that on line encyclopedia has an article on its use by Marx, Lenin and Trotsky.  That’s not to say that this is its only application but one would think it would have at least given them some cause to pause before using it.  http://en.wikipedia.org/wiki/Forward_(generic_name_of_socialist_publications)
So what’s going on here?  Is this but a confirmation of Peggy Noonan’s recent conclusion that what we are seeing is amateur hour at the White House?  Are they really this clueless?  Is perhaps their slogan guru such a hard core socialist/communist that they just can’t help but revert to their indoctrinated form?  If David Axelrod and the President are approving this stuff are they clueless or similarly indoctrinated? Or maybe there is a saboteur in the campaign who is simply playing them for fools.  If that is the case they sure are earning their salary.
Either way not satisfied to have tossed the Republicans the WTF bone to chew on, somebody decided to wrap it with a nice thick slab of “Forward” bacon.  Hilarity will no doubt ensue.